Archive | July, 2010

An Apple A Day: The Fall and Rise of Apple, Inc.

A little over a decade ago, around 1996, the world believed that Apple Computer was on its deathbed. The company lacked a marketing plan. Its less efficient computers were priced significantly higher than the competition. And by 1996, the company had fallen out of the top 5 in U.S. sales. Nearly 15 years later, on […]

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